Eaton & Company can help you grow and expand globally through identification and analysis of new markets and product innovation.
What we can do for you!
- Find and evaluate growth opportunities including new products and new geographic markets around the globe.
- Assess acquisition candidates with an objective, experienced “third eye”
- Permanently enhance your competitive intelligence process so that its output improves your overall strategic planning. |
| |
|
|
 |
|
The founder of the company, Eleanor Eaton, has developed a proprietary competitive intelligence process which she has applied to numerous product categories on a global basis. A former P&G brand marketeer and McKinsey consultant, she is also the first woman ever employed in the aerospace industry in a top management position.
|
| |
|
|
| Eaton & Company’s network of in country on the ground consultants bring a special understanding of unique and complex markets such as China and Russia. Our broad experience and cultural skills bring a special understanding to complex issues such as retail distribution relationships and local political dynamics. |
| |
| These are the some of
the many good reasons to retain Eaton & Company: |
| |
|
|
- We showed how an approach to the retail trade in Europe could be successfully adapted for use in the U.S.
|
| |
|
|
- We developed a creative way for a U.S. based paper company to enter eastern Europe with a minimal capital investment by partnering with local mills having lots of underutilized capacity.
|
| |
|
|
- We created a distribution network concept and helped find local entrepreneurs to join the network.
|
|
 |
| |
|
|
- We’ve globally searched and found new products enabling our client to gain an unassailable competitive advantage
|
| |
|
|
- We transformed the competitive intelligence function from an ad hoc tactical “fire fighting” approach into an on-going discipline which can anticipate competitive moves and contribute to the development of competitively advantaged strategies.
|
|
| |
|
|
| |
| We benefit your business
by: |
| |
|
|
 |
|
- Applying marketing knowledge and benchmarking expertise from a diverse range of industries
|
| |
|
| |
- Analyzing markets and creating data bases where no published information is available
|
| |
|
|
- Providing a totally objective competitive assessment free of any internal functional or personal biases.
|
| |
|
|
- Providing unique knowledge of international markets, their structure, key success factors ,business practices and cultural influences.
|
|
| |
|
|
| |
| We benefit your staff
by: |
| |
|
|
- Providing leading edge training and coaching in the complex field of international or domestic marketing
|
|
 |
| |
|
- Ensuring full and responsive support to line management in marketing strategy implementation and a better evaluation process of market opportunities
|
|
| |
|
|
- Allowing your people to focus full attention on their important ongoing daily business responsibilities
|
|
| |
|
|
| How we work: |
| |
|
|
- We clearly define the business issues ( problems or opportunities) that you are trying to address. This means working hand in hand with your staff to clarify the issues before we start. Up front preparation reduces the time it will take to apply the information and perspective we deliver to you.
|
| |
|
|
 |
|
- Then we identify high value information targets based on the specifically defined information needs. Our experience helps us to avoid unproductive interviews or gathering low value data. We go to the limited number of critical data sources wherever they are… in academia, in the supply chain, at retail,n industry think tanks, etc.
. |
| |
|
| |
- Lastly we employ “street smart” but completely transparent and ethical techniques to get needed data quickly and economically
|
| |
| |
|
