Case Study #1: Children’s Express, Inc.

            Children’s Express, Inc. is a privately owned company that specializes in early childhood development and education. The curriculum is centered around multi-lingual conversational lessons supplemented by physical and social developmental activities.

            After sixteen years of operations, Children’s Express was faced with decreasing enrollment, negative cash flows and was on the verge of liquidating and closing its doors. Bottom Line Marketing reconfigured the customer base and targeted more profitable customers, restructured the fee schedule and collection procedures and established a long term operational plan that included the purchase of a stand alone facility that would benefit the organization over the long term.

            In less than two years, enrollment has doubled, revenues have increased over 57%, annual profit margins of 15% exceed industry standards and the company has experienced unencumbered cash flows of 10% per year.

Case Study #2 – George-McKenna Electrical Contractors, Inc.

            George-McKenna Electrical is a full service electrical contractor in the highly competitive construction industry with three divisions: Construction, Service and Data/communication. With no marketing or promotional activities for the Service Department, the President of GME contracted Bottom Line Marketing to develop, build and increase the efficiency of the Service Department.

            Bottom Line Marketing designed a comprehensive marketing strategy that included identifying key targeted customers, designing the department’s first promotional materials, participating in community and industry groups such as the Chamber of Commerce, tradeshows, advertising in industry specific media and writing applications for construction industry awards

            Results include winning the 2008 Specialty Sub-contractor of the Year award, growth of customer base 16% with a corresponding 5% growth in revenue, being the subject in the lead article of the local newspaper and becoming the vendor of choice for the City of Irving for infrastructure reconfiguration and decoration of key commercial areas.

Clients:

Harcourt School Publishers
Texas CAN! Academy
Children’s Express, Inc.
George-McKenna Electrical Contractors, Inc.
C Quarter Circle Ranch
All Star Inventory